You searched for: "*"

The results has been filter on Authors containing Peter Welti.
ANA has found 1 results for you, in 142 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The USEGO story

In the late sixties, the commercial and financial situation of USEGO, largest consumer cooperative of Switzerland, had become extremely critical. The Marketing Department of Allgemeine Treuhand AG, Zurich, was charged to elaborate a new marketing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Peter Welti
April 1, 1974
×

Citation

Welti, P. (1974a, April 01). The USEGO story. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-usego-story